Interesting research out of Australia, yes I know Aussie. However, as our closest neighbour, most research has some value for insight or application in our market too.
What is interesting with this, is the insurance uptake across all products is generally better in Australia, with house car and contents being the most similar to us.
This research was specifically about insurance literacy, most of the time these reports are on investment or financial literacy or subject matter and insurance is treated as a by-line. Which for those relying on it, it is far from a by-line.